Materials Management

In this videos, we have explained the definition of capacity management. We also explained on how to use formula in the right way for you to have a better understanding in this chapter which is Capacity Management. Enjoy !

The new facility features advanced equipment that stick to the globally-accepted baking industry standards. Its improved dough making and proofing system ensures the right structure and consistency in the texture of breads. It uses one of the world’s most technologically-advanced and environment-friendly large-scale ovens that can utilize compressed natural gas as an alternative to LPG.  Environment-friendly liquefied petroleum gas will continue to be used by the new oven baking system, which will eventually take in compressed natural gas once it is made available in the industrial market. The new, state-of-the-art bread manufacturing plant is competent of making 6,000 loaves of bread per hour or nearly 150,000 loaves per day, almost doubling its production capability. The new plant’s increased capacity enables the bread-manufacturing giant to deliver more freshly baked breads to more households, marking another milestone for the company since it began operating in the coun

Here in Malaysia , Gardenia have the capability of producing of 700 million loaves, cakes and buns. Hence, this makes them as the largest wholesale bakery in South East Asia. The demand for the Gardenia have been increased abruptly and the results for this, they have open small warehouse across the country. Day by day basis fresh loaves are being made and stored in the main warehouse in Shah Alam. Then, early in the morning, the breads will be sent to small warehouses. These small warehouses will store breads in the early morning and will be sent to shops at afternoon or evening. From the small stores, all the bread will be sent to the shops by trucks. This is indirect selling to the customers where the breads goes to small warehouse before they goes to customers. However there are direct truck deliveries where the breads will straight send to shops from Gardenia to the nearby outlets and shops. Gardenia delivers fresh daily baked breads straight to shops or outlets to mo

There are 3 steps of processing: 1. Input high quality control team has set up by gardenia in order to ensure that all ingredients and raw material are freshness with best quality. From selecting to purchasing, there are strictest checking and specification the quality of product and finest ingredients. Gardenia has using just in time system in purchase raw material. 2. Process gardenia using new facility features advance equipment that are globally accepted baking order in processing. it produces baked bread following a unique process. 3. Output after all process has been done, it comes to step 3 which is output. all raw material have turned to final product which sell-able and the company sell its product at supermarket, groceries, convenience and variety stores. Food processing is a methods or techniques used to transform raw material into forms for human or animals consumption which utilize by food industry. Food processing takes clean, harvested or slaughtered and

Gardenia Bread are baked fresh daily so that consumers get the finest quality and freshness bread daily. Usually, bread are sold until the inventory is empty. Gardenia need to do in order to maintain its reputation of ensuring the bread is freshly made. In Malaysia, Gardenia has been actively involved in charitable. Everyday, Gardenia will deliver complimentary fresh breads   to over 61 charitable organizations like folks homes, orphanages and center for disable person. This is the part of the inventory management that Gardenia use and they collaborate with Corporate Social Responsibility where there are specific portion of breads that will make a contribute to this society. Furthermore, Gardenia also apply computer system to manage its operation such as: tracking inventories record account transaction storing customer's profiles It is used to make the information runs smoothly and fast. Hence, this method is contemporary for its manufacturing.

There strategy that gardenia used is differentiated marketing or mass marketing. Gardenia targets it consumer market by offering variety of breads and offering. By offering product and marketing variations to their customers, Gardenia hope for higher sales and a stronger position within each market segment. In addition, Gardenia guarantees that all its products are “Halal”. Product named Gardenia Original Classic and Gardenia Delicia will make customer to set their minds about the flavor and tastes. A product positioning is the way a product is defined by consumers on important attributes the place the product occupies in consumers’ mind in relative to competing product. Gardenia has positioned their products strongly against competitor’s products in the consumers’ minds. For example, gardenia has its own song to make consumers remember its bread which is “ so good.. you can even eat item its own. “ by listening to the song, people will think of the convenience of gardenia

The brand Gardenia is associated with qualities such as good taste, freshness, trust and reliability. In a highly competitive market, these are the values that make Gardenia stand out and stay ahead.  The secret to Gardenia's success lies in its traditional American recipe that has been tried for generations. Over time, further improvements have been made to the range of recipes and the method of processing, especially in the area of automation. All these ensure that the aroma, taste and keeping qualities of the bread are consistently being maintained. 

We are from MARA Professional College, Bandar Penawar and currently studying in course Diploma in Integrated Logistic Management (DLM). The purpose of our blog is for our sub-course assignment in DLM which is, Introduction to Materials Management (LOG 1023). Our group consists of 6 members. GROUP MEMBERS MUHAMMAD ASYRAF BIN NOR AZMAN PDL 1805-145 NURUL HIDAYAH BINTI AHMAD TAUFIK PDL 1805-009 DG FAEZAH BINTI AG SAHBUDIN  PDL 1805-128 MUHAMMAD DANIAL EIZLAN BIN MOHD SHUKUR PDL 1805-016 NOR SABRINA BINTI HARUN PDL 1805-003 MUHAMAD AFIQ AIMAN BIN ZAMRI PDL 1805-127